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Hosts get tough on bulk emails
If you have a website then at some stage you will want to send bulk emails to your clients to tell them about a new product, service or special offer. It seems simple enough... just write an email and 'select all' of your recipients to receive the message and your done. Suddenly you get a message saying "exceeded email quota, message denied" and worse still, future emails are labelled as spam. Here's why...
Every hosting company has restrictions on how many emails can be sent at a time these days because of the growth of email marketing chewing up their allocated bandwidth and due to spam. Most hosting companies only allow 200 emails per day to be sent which is why a plethora of specialist email marketing programs have sprung up lately. Therefore you will need to do one of the following things to send bulk emails:
Option 1.
The easiest way around it is to try to use your ISP account to send them (bigpond for example) as they sometimes allow more emails to go through than website hosting email accounts. The downside is that your emails could be seen as spam by your client's email program and your emails end up in their junk mail folders and you won't know if they got through or not.
Option 2.
Use a specialist email marketing program with it's own hosting designed for bulk emails that will give you detailed statistics such as who junked the email, who read it and what they clicked etc. This method costs a few cents per email and a monthly account fee but they usually have anti-spam certificates that allow most emails to go through without being labelled spam.
Option 3.
Some good news is that currently our hosting is tweaked to allow you to send 100 emails per hour (provided you are hosted with us) but it is best done after peak business hours to help avoid your emails being labelled spam but again you will not know if they made it through.
Part of the problem is that individual computers have varying spam filters these days and spam makes up 60% of all emails so a lot of unsolicited emails go straight to the junk folder of your client's email program. Too many 'junked' responses and you are labelled a spammer.
Here's the best way to go for up to 2000 emails if you want every email to count. Stagger the emails over a couple of days and vary the amount sent each time with a maximum of 20 at one time to stay under the spam radar.
If you have a database of over 2000 or don't want to have to manually send them in staggered batches then you will need us to set up the email marketing program mentioned earlier. If this is the case then drop us an email and we'll send you the details and costs involved.
Happy email marketing!